A billboard with a picture of former President George W Bush and a caption asking “Miss me yet?” that mysteriously appeared at an American roadside has stirred public debate in the US. ... подробнее
The 57th Cannes Lions International Advertising Festival has named Mark Zuckerberg (25), founder and CEO of Facebook, as the Media Person of the Year. ... подробнее
Microsoft is launching its first UK TV multimillion-pound TV advertising campaign to promote Bing, in a bid to steal search market share from Google. ... подробнее
Marketers and brands using social networks will soon find their activities in those spaces regulated by the U.K.'s Advertising Standards Authority, following recommendations submitted by the Advertising Association this week. ... подробнее
Royal Mail and the Communication Workers Union have thrashed out an agreement lifting the threat of further industrial action and allowing the state-owned operator to deliver more door-to-door material. ... подробнее
As the Digital Economy Bill passes through the House of Lords, a new survey has warned that legal online music providers have not promoted their brands sufficiently to the public. ... подробнее
Lens manufacturer, Ciba Vision Singapore, ventured into social media in an effort to build affinity with its core audience. The results were overwhelmingly positive, as Facebook proved to be an ideal platform for speaking to potential cosmetic lens purchasers. ... подробнее
The video-on-demand market could be bucking the downturn, with the SeeSaw inventory sold by Video Initiatives sellling out until May, and proving popular among big brands including Barclays Bank, Coca-Cola and Microsoft. ... подробнее
Research from the Pew Internet & American Life Project shows that 51% of people on social networking sites say that on a typical day they learn of news from people they follow, and that 23% of those people follow or are connected to news organisations or individual journalists. ... подробнее
Renault is to launch its entry level marque Dacia into the UK market by 2012, as the French manufacturer looks to emulate the success of low-cost brands such as Kia. ... подробнее
Paddington Bear has lost his appetite for Marmite and returned to his first love of marmalade, becoming the face of Robertson's Golden Shred. ... подробнее
An independent review of 19 leading web-based solutions reveals that the best email marketing systems are also the most affordable. Full details are availa ble in the Email Marketing Software Review Pack just launched by Software Shortlist.
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Nissan has launched a below-the-line campaign featuring content from Lonely Planet's city guides to drive awareness of its new Qashqai crossover vehicle. ... подробнее
Возможно, самым мощным оружием в мире являются вовсе не ракеты и бомбы, а информационные войны. В них кто-то проигрывает, кто-то выигрывает миллиарды, а большинство просто не замечают что находятся в середине сражения...
25 и 26 февраля 2010 компания «Marketing One» при поддержке агентства Uniqa провела мастер-класс Ларса Валлентина – мирового гуру бизнес-брендинга. Господин Валлентин без малого 40 лет (1965-2005) проработал в штаб-квартире компании Nestlé в Швейцарии, где возглавлял направление коммуникаций, брендинга, дизайна упаковки и POBM по всему миру по всем товарным категориям.
