All are racing to become the number-one player in the market ahead of the Fifa World Cup in June, which will be filmed in 3D for the first time. They are also seeking to capitalise on interest in 3D entertainment, driven by the success of 'Avatar', now the top-grossing film of all time.
Samsung is backing its LED 3D TV with a £7m UK TV campaign, which breaks on 29 April. It uses the strapline 'A new definition of TV'.
Panasonic is spending £5m on sponsoring 3D cinema screenings through a deal with Pearl & Dean and Digital Cinema Media. The campaign, which will include a "put your glasses on" message, launches on 2 April. About 30 3D films are due for release this year.
LG also launches a 3D TV in April, backed by a three-month, multimillion-pound push.
Meanwhile, Sony will roll out its range of 3D TVs in Japan in June and seek to capitalise on its status as official 2010 Fifa World Cup sponsor by delivering 3D images from up to 25 matches in South Africa.
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